Little Rock Printing

It’s early afternoon and the work of the young bindery team at Little Rock Printing is in full swing. President Brian Kroeker and his dad, COO Rick Kroeker, are considering their working dynamic in the midst of the upbeat din. After a moment, Rick says, "I’m the caution, Brian is the passion.” Then he adds, “Though I took a lot of chances to get here.”

Brian nods and continues, “We went from drafting to what we do now by being able to say yes: yes, we can do it in two days. Making it easy to order, easy to get back, so you don’t feel like you’re bothering somebody — that’s important to the kind of experience we’re trying to create.”

And when Brian says “what we do now” he’s talking about everything from high-end copying to printing on promotional merchandise, commonly referred to as swag. The shop also prints regulatory documents, SAM Award-winning brochures and hip signage for venues such as Cowboys Casino and The Nash, and the list goes on.